So how did you guys all meet?
Reid: All 3 of us had done Startup Lab looking to create a startup, you know see what was going on. And then I proposed the idea of the gps dog collars.
Austin: I thought it was a really cool idea and I wanted to do the mechanical design for it, little did I know that I’d be doing a lot more than just the mechanical design but you know... startups.
Can: And I thought I could make a website, or maybe an app, or create something for it.
Reid: Now you’ve done both.
What did you do in that class?
Reid: Through the Startup Lab we actually went out to different petsmarts and dog parks all over the place. We interviewed over 140 people asking, if they were going to create a product, what would they want? What’s important to them? After gathering all that information the three of us really wanted to continue on with it and really start a startup.
Wow! What did you learn from talking to all those people?
Reid: There’s definitely a demand for this. After talking with over 140 people you get an idea of what they want, and what they want to design. You get an idea of the market and it’s relatively large because people love their dogs, and it’s wonderful!
Austin: And we just want to put the right technology in their hands. We’re the right combination of right technology, the right company, the right time.
Reid: And then five years out we want to be tracking a lot more than just dogs. We want to bring this technology into a lot of other sectors.
Reid: Part of what makes our product unique, we’re integrating a kinetic generator into it, so it’s fully self recharging. So in addition to tracking things we’re looking to eliminate charging from everyday devices. We’re starting with our own product but we’re hoping that that kind of innovation takes off as well.
Austin: A dog playing fetch, generates quite a bit of motion. So we’re taking advantage of that.
Does this all feel real?
Reid: We’ve talked about this a lot.
Austin: Yeah it’s funny, Reid always is like “Is this...? We’re doing...? Are we doing this?” I think it feels more real being out of school, still getting there though. Our next step is going to be another incubator and I think it will really hit me then. Sometimes it doesn’t feel real. It’s still winding up, but I still enjoy working on it everyday.
Reid: Yeah there are some days where it’s like “this is a very nice imaginary company.” Other days you’re like “wait they’re giving us money? I thought this was an imaginary company!” and you realize that it’s not which is... crazy.
This Q&A was edited for content.